Whiteboard Animation is all the rage with businesses using them to create their marketing videos on the internet. However, the fact that a lot of companies are using them does not mean that you should be using it too just to follow the trend.
However, before we get farther into it, let’s first clear up what a whiteboard video is in the first place. Basically it’s a style of an explainer video – similar to cartoon animation, motion graphics and other corporate videos. Whiteboard video animation is easily one of the most versatile explanatory videos style because similar to cartoon-style videos, they are lively and visual humor; and similar to motion graphic videos, they have the ability to explain complex ideas in a simpler way. They are a great marketing tool and an excellent way to explain any product of service to customers in a way that is both interesting and engaging.
Now that things are a bit clearer, let’s look at some reasons as to when and why your company might need a whiteboard animation.
One reason why you might require using a whiteboard is if your product or services are very complex. It’s a great tool to explain something and apart from that it is very engaging which is exactly what you need.
Another reason why such a video would be of use to you is if you want to explain something in detail and want to keep it interesting. Most videos are around 90 seconds in length but that can depend on what your video topic is about.
If you want that your customers relate your company and are looking for a way to do that, then creating a character based whiteboard animation is just what you need. The way a character looks, dresses or acts goes a long way to make a character relatable. However, if you do plan to use a character in your animation, make sure that you use a character that looks lively and emotional because that would allow greater customer engagement.
Whiteboard video animation is one of the most versatile explainer video styles: like cartoon-style videos, it’s always full of lovely characters and great visual humor; and like motion graphic videos, it explains complex ideas in a simple way.
These assets not only make whiteboard video one of the most complete video styles, but also one of the most adaptable ones in the marketing world: B2B (Business-to-Business) clients will love the way these videos explain and “sell” a business idea quickly, and B2C (Business-to-Consumer) customers will never look away from its compelling storytelling and lovely characters, like the ones on this video over here: