Marketing your product or service in such a way that your customers understand what it is that you are selling and convincing them on purchasing the product is important for any business to flourish. Products such as a pair of jeans or a dress can be presented to customers and can be easily marketed to them but what happens if your product or service is a bit more complex? What happens if your product or something requires a bit of explaining because of its functions or because it’s a new concept?
Every day, marketing professionals are coming up with new ways to attract the customers towards a product and at the same time, create more engagement. One of the methods that we saw emerge over the past few months is the increased use of 2D animated videos. This type of video is what people instantly think of when they hear the word “animation” or “cartoons”. And while that may be true, what this type of video does is that provides a range of possibilities because of the customization that you can do with colors, characters and scenes.
These 2D videos allow companies to break down many functions of a product that are difficult to explain to customers through a time restraint ad or other forms of advertising. Apart from that, the fact that no actors need to be hired to create these videos, really helps to cut down on the production costs associated with these 2D videos as well as being able to provide more information within that low cost.
But most importantly, what these videos allow is amount of control and freedom that is given to you. The animation is made to keeping in mind your brand and complete control is given on how the video will be in terms of how the characters will be, the mood of the video and whether or not the voice-overs meet your expectations.
When used appropriately, these 2D videos can prove to be a great addition to a company’s marketing strategy and provides limitless possibilities making it a perfect addition to a company’s website, social media posts or even email newsletters that are sent out.