Branding – it seems that this world is always thrown around in discussions making it seem like it’s nothing but just that – a word. But the word ‘branding’ has more depth to it than people realize, it is more than just designing a nice logo and pasting your brand’s name on a shopping bag.
So what exactly is branding and why is it such an important part of any business? Well, putting it simply, it is the way you establish your company’s image in the eyes of your customers. Having said that, all the activities that you do from building a website to designing ads to selecting your company colors to your social media accounts; that is all a part of your branding process.
It’s the impression which pops up in their minds when they hear about your brand and the feelings which they have associated with it based on the positive or negative experiences they have had with the business.
All these activities shape the way people perceive your business, so basically what you are doing through branding is letting people know what and how they should think of your business. The reason why branding is such an important part of any business is because it is a way of helping your customer understand what you offer and how you are different from competitors.
Keeping that in mind, the following are some ways thorough which you can effectively communicate your brand’s message through to your customers:
- The environment and atmosphere of your store
- Treatment of customers by your staff members
- How groomed your staff is
- Products that your store carries
- Prices of the products
- Packaging of your products
- Public relations
- Public speaking
- Direct mails sent by your business
- Various sponsorships
- Nonprofit partnerships
- Advertising that you do