Imagine you are driving down a dark road, tired and hungry and for a while you haven’t noticed any decent place to eat… until you suddenly spot the “Golden Arches” and you think ‘Hallelujah’! You know there’s a McDonalds nearby but how did you know that it was just that and not any other store? Because of that iconic logo that we all know and love. That is what a logo is and how it helps us to create a visual identity for our brand.
A good brand logo is memorable, versatile and reproducible but a great logo goes a step ahead to help clearly state your brand and set it apart from others of the same category. So how do you know which logo style to go for out of many to choose from (yes there are types)? We have got you covered on that front, so read on to know which style is the best fit for your brand.
So your company has a really long name or one that is hard to remember/pronounce but you want people to remember it? Your best bet would be a Lettermark logo. These logos are abbreviations, initials or acronyms and rely mostly on typography as its visual style. Think YSL, Louis Vuitton or CBN; these brands have been sporting this type of logo for their brand identity.
Disney, FedEx and Visa – what do they all have in common? Their Wordmark logo style! This type of style is perfect if you want your company’s name to be on everyone’s lips – and it’s perfect for a small company wanting to be known by its name.
The “swoosh” and the “bitten apple” instantly make you think of Nike and Apple. These logo styles are brandmarks and give you an idea of what your company stands for. Not a lot of small companies, however, go for this logo style as they want the company name to be remembered.
Want both the name and a design? Then go for an Iconic logo style because it’s a perfect mix of the two that will help to visually portray what your brand is all about. Target’s logo is a blend of the name and the bull’s eye illustration along withAdidas are just examples of this logo style.
Now that you know which style is which, why not go ahead and get started on finding the perfect logo fit for your brand!