You know how at times, when we look at a certain color, it makes us feel something? Well, that’s because colors have a way of evoking a certain emotion in us which we refer to as ‘Color Psychology’. This color psychology, when used smartly, can really affect the way we look at and perceive a brand. But it’s not every brand that has managed to effectively use these colors but those who have, have ended up not only creating a memorable logo but has also ended up “owning” that specific color.
With that said, let’s take a closer look at some colors and what they tend to represent along with the brands which have successfully used these colors in their branding.
The color orange tends to have a childlike appeal and reflects a very bright, friendly and fun aura. The color also tends to have a warm undertone which is why so many companies tend to use this color for its branding
THE HOME DEPOT
A color which signifies growth, rebirth and nature, the color green is an emotionally positive color and reflects endurance, stability and prosperity.
Portraying dependability and trustworthiness, the color blue is often used by financial institutions such as Barclays.
TIFFANY AND CO.
This is a color that is difficult to own mostly because while at one time it portrays anger and danger it also tends to portray passion and warmth. If not used correctly, it can reflect negatively on your brand but the following are some brands who have managed to incorporate it perfectly.
Yellow detonates positivity and is considered to be an optimistic and sunny. This color has an energetic vibe and tends to be very eye-catching which is why it is particularly used for sale messages.