Have you noticed the change in content sharing? Be it social media or on websites, pictures have taken a backseat to videos – explainer videos to be more specific. A recent study showed that video content has now become the number one source for sharing content, which just goes to show the importance of an explainer video for your marketing campaigns and overall business.
Whiteboard Animation is all the rage with businesses using them to create their marketing videos on the internet. However, the fact that a lot of companies are using them does not mean that you should be using it too just to follow the trend.
However, before we get farther into it, let’s first clear up what a whiteboard video is in the first place. Basically it’s a style of an explainer video – similar to cartoon animation, motion graphics and other corporate videos. Whiteboard video animation is easily one of the most versatile explanatory videos style because similar to cartoon-style videos, they are lively and visual humor; and similar to motion graphic videos, they have the ability to explain complex ideas in a simpler way. They are a great marketing tool and an excellent way to explain any product of service to customers in a way that is both interesting and engaging.