Usually, when it comes to website designers, you would think that they have no link to SEO (Search Engine Optimization). However, having knowledge of SEO is useful because not only does SEO allows visitors to find your website with relative ease using keywords, but that designers are able to optimize their web content.
It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.
We always talk about what you should do when it comes to logo design, but no one ever talks about what you should not do. However, that’s all going to change with this post today! Check out some of the biggest errors that designers and businesses do when it comes to designing a logo and what you should avoid at all costs!
Even though in the world of marketing today, the importance and impact of logo is still under discussion, the fact remains that it is an essential element towards creating and establishing a brand’s identity. There are so many brands around the world that have logos which are easily recognized by many people around the world, however there are a few brands that have went on to become a huge success and they owe it to their logo.
Several factors contribute towards the success of a business, whether it’s the quality of the customer support service they provide to their clients or the way they package a product. The fact is that a business is able to flourish when all these elements are combined fluidly to establish an overall identity for a brand. One such factor is the logo of a company.
A brand with a great brand development strategy does not rely on luck and chance to get results – rather, they invest time and money into researching and gathering as much information as they can about their target audience, competitors and the overall market in which they are doing business in.
Have you ever wondered why the front page of every newspapers, magazine, book and even blog posts contain big headlines and why company names on websites are written on big, bold and beautiful fonts? While it may seem like something that is done to make it look pretty, the main purpose of these headlines is to ensure that they catch the attention of the audience and give a preview of what to expect in that particular magazine, newspaper article, book and blog posts.
Often times, we tend to think of the internet as a global market place when in reality, it is just as important for local markets. The key here is to build a strong SEO strategy that will help in maintaining and building the three most important and main components that all local businesses are concerned about: Reputation, Rankings and Revenue. But how do you develop a strategy that will help to build these components? The following are the key points that you should look into when developing a SEO strategy for your business.
We always say that a good logo can really make or break the way a consumer perceives the brand. With so many logos out there in the market it can be quite hard to keep track of them and remember them, however, we have rounded up a few logos that we believe are so creative in their design that they will instantly appeal to your creative side.