It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.
There is more to brand than just a logo. Unfortunately though, that’s what many businesses fail to realize and feel that logo and branding are interchangeable but that is far from true! See a logo is a way for your customers to recognize, identify and differentiate you from amongst your competitors but branding is more than that. To get a better idea, we need to first understand what sets a brand apart from a logo, different elements of branding and why companies need a brand.
We always say that a good logo can really make or break the way a consumer perceives the brand. With so many logos out there in the market it can be quite hard to keep track of them and remember them, however, we have rounded up a few logos that we believe are so creative in their design that they will instantly appeal to your creative side.
In the prevalent information age, world of business is evolving at rather quicker rate and in turn its visual identity. The designs that were famous few years back is no longer even used nowadays. Widespread use of technology is making it simpler for businesses to find a place in any particular market. Customers just need a glimpse to make their mind what brand they would prefer. Following are the most trendier logo styles:
The distinction between graphic and logo designers is somewhat confusing to many as both are associated with designing profession. The difference lies in the extent of information that could be extracted from any logo as it would depict the reason for being of any brand. The first thing that pops up in mind while pondering any business is its logo. It’s one aspect that could make your brand stand out among rivals and being an advertiser you really would want only highly gifted minds to work on it. So, what differentiates one logo designer to another becomes a billion-dollar question. The following are the ten working habits that you should look for in a logo designer:
Whenever you go on a drive on a freeway or roaming in any grocery store, you come across logos of various brands through which they are easily identifiable. But did you think about hidden message embedded in them? It’s shocking for many but is a reality. Logos are not randomly selected images rather carries an underline message.
We live in the world where nobody has time to dig into anything rather relies on vague memories which either could hurt or take the business further ahead in the right direction. With the arrival of a digital age, businesses are competing not only in terms of achieving desired financial estimates but the strong focus is put on leaving a lasting impression in the mind of customers so that it becomes easy to get their attention every time they see the product offerings. Apparently, every business looks the same but reality is quite different from what meets the eye when you look at any particular business. This is where Logo plays an important role.