It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.
Have you ever wondered why the front page of every newspapers, magazine, book and even blog posts contain big headlines and why company names on websites are written on big, bold and beautiful fonts? While it may seem like something that is done to make it look pretty, the main purpose of these headlines is to ensure that they catch the attention of the audience and give a preview of what to expect in that particular magazine, newspaper article, book and blog posts.
So, you have a company set up that you have put a lot of time and thought over. You have a clear idea what it will be, what it will stand for, what colors and images will represent your company’s personality and now it’s time to select the font. Normally, this is where most companies take a hit because believe it or not, your selection of a font choice for your logo is as important as the rest of the planning process and a lot of companies do not realize that.