It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.
Let’s face it – branding in today’s age is important despite some businesses lack of acknowledgement to this fact. Those who do spend time and money investing in a good branding strategy for their business, tend to face success and enjoy a higher brand recall along with increased customer engagement. But then again, there are those who do not tend to give as much importance to branding, or rather they have certain misconceptions with regards to branding due to some myths that are associated with it. What are they and do they hold some degree of truth in it? Well, that’s where we come in! Check out the common myths surrounding branding and the truth behind them.
We all know that a logo is the identity of a brand, a way for the customers to recognize, identify and separate a brand from others. Therefore, it’s essential that the logo that you select for your business be able to do all of that and more! For that however, it’s essential that whoever is designing your logo, be given information that would help them to design a logo that would reflect all that you want it to.
There is more to brand than just a logo. Unfortunately though, that’s what many businesses fail to realize and feel that logo and branding are interchangeable but that is far from true! See a logo is a way for your customers to recognize, identify and differentiate you from amongst your competitors but branding is more than that. To get a better idea, we need to first understand what sets a brand apart from a logo, different elements of branding and why companies need a brand.
You know how at times, when we look at a certain color, it makes us feel something? Well, that’s because colors have a way of evoking a certain emotion in us which we refer to as ‘Color Psychology’. This color psychology, when used smartly, can really affect the way we look at and perceive a brand. But it’s not every brand that has managed to effectively use these colors but those who have, have ended up not only creating a memorable logo but has also ended up “owning” that specific color.
A brand with a great brand development strategy does not rely on luck and chance to get results – rather, they invest time and money into researching and gathering as much information as they can about their target audience, competitors and the overall market in which they are doing business in.
Everyone loves receiving free things but when it is a product that helps to promote and create awareness about a brand, service or a message then that is actually even better (for brands). That is why companies spend so much on branded merchandise or more commonly known as promotional products.
How many billboard ads have you seen that you actually remember? That is one of the problems with billboard ads – people either don’t pay attention to them or if they do, they tend to forget them easily. But we are sure that the billboard ads that we are going to share with you in this post won’t be forgotten so easily because of their creativity and concept.
With marketing companies trying to find new and innovative ways to market brands, one tried and tested method that you have probably seen on the roads is the use of Car Wrap advertising. While the term might be confusing, the concept is pretty simple – advertising your brand or product on a Car. So how is this done and is it a good return on investment for companies? Let’s take a closer look at what exactly is Car Wrap advertising.
Branding – it seems that this world is always thrown around in discussions making it seem like it’s nothing but just that – a word. But the word ‘branding’ has more depth to it than people realize, it is more than just designing a nice logo and pasting your brand’s name on a shopping bag.