Animals have always been intriguing to humans, which is why they are highly regarded in some cultures. Over the years, we have seen many companies use animals in their logos. Some have not worked while a few have gone on to become icons in their own right. With that said, let’s take a look at some of the most popular animal logos and how they have evolved over the years.
There is more to brand than just a logo. Unfortunately though, that’s what many businesses fail to realize and feel that logo and branding are interchangeable but that is far from true! See a logo is a way for your customers to recognize, identify and differentiate you from amongst your competitors but branding is more than that. To get a better idea, we need to first understand what sets a brand apart from a logo, different elements of branding and why companies need a brand.
Even though in the world of marketing today, the importance and impact of logo is still under discussion, the fact remains that it is an essential element towards creating and establishing a brand’s identity. There are so many brands around the world that have logos which are easily recognized by many people around the world, however there are a few brands that have went on to become a huge success and they owe it to their logo.
Several factors contribute towards the success of a business, whether it’s the quality of the customer support service they provide to their clients or the way they package a product. The fact is that a business is able to flourish when all these elements are combined fluidly to establish an overall identity for a brand. One such factor is the logo of a company.
We always say that a good logo can really make or break the way a consumer perceives the brand. With so many logos out there in the market it can be quite hard to keep track of them and remember them, however, we have rounded up a few logos that we believe are so creative in their design that they will instantly appeal to your creative side.
A startup’s biggest challenge is to firmly establish it’s presence in the consumers mind and focuses itself on doing just that. Having said that, branding is something which every startup should focus on and despite what everyone believes, it is better to get it right the first than fixing it later.
It seems that Apple is no longer the no.1 tech giant in the market as a recent study revealed that the numero uno position has been secured by Google.
Annual ranking form Brand Finance has announced that the monetary value of Google has increased to a staggering $109.5 last year, resulting in a 24% overall increase whilst Apple’s monetary value fell from $145.9 billion to $107.1 billion. This decrease resulted in Apple’s loss and Google’s gain as it snagged the top spot by $2.4 billion.
“Apple has failed to maintain its technological advantage and has repeatedly disillusioned its advocates with tweaks when material changes were expected,” the author of the study wrote while explaining that the tech-giant has “over-exploited the goodwill” of its loyal customers and its inability to “demonstrate that genuinely innovative technologies desired by consumers are in the pipeline.”
Google “remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” Brand Finance wrote in the report. Though the increased revenue has helped Google, its brand strength score indicates “underlying brand equity” which was up by two points.
The study also revealed that after Google and Apple, Amazon came in at no.3 followed by AT&T, Microsoft.
Imagine you are driving down a dark road, tired and hungry and for a while you haven’t noticed any decent place to eat… until you suddenly spot the “Golden Arches” and you think ‘Hallelujah’! You know there’s a McDonalds nearby but how did you know that it was just that and not any other store? Because of that iconic logo that we all know and love. That is what a logo is and how it helps us to create a visual identity for our brand.