Promoting Your Brand through Branded Merchandise

Promoting brand via merchandise

Everyone loves receiving free things but when it is a product that helps to promote and create awareness about a brand, service or a message then that is actually even better (for brands). That is why companies spend so much on branded merchandise or more commonly known as promotional products.

These branded merchandises (promotional products) are a great way for companies to reach out to their audience and strengthen customer loyalty. Though initially, companies would only resort to t-shirts or mugs or pens with their companies logo and contact information on it, they are now realizing that investing in this form of “advertising” is a great way to increase customer interaction and awareness about your brand.

Having said that, let’s take a look at some of the different forms of branded merchandise companies use to promote themselves:

  • T-shirts (of course)
  • Mugs
  • Key chains
  • Pens
  • USB
  • Wristbands
  • Personalized candies/sweets
  • Balloons

While these are just a small list of items, companies nowadays are spending more and coming up with creative products to give out to their customers. Keeping that in mind, let’s take a closer look at a few things you can do to create merchandise that not only promotes your product but can actually be used by your audience in their day-to-day activities:

  • An important thing that you need to do is find out what customers would expect as giveaways from your type of business. Not every company can give out the same type of product because it would not fit in with the image of the industry you are in. For example, an IT company giving out personalized USB advertising their fast transfer speed would be more appropriate than them giving out a poster about their company.
  • Forget what you have seen what your competitors give out and be more creative in your branded merchandise. The better your product fits a customer and the more creative and unique it is, the more likely they will be drawn towards you.

Rather than just handing out products that will be tossed in the trash by the end of the day or will be collecting dust on the corner of a shelf, create merchandise that customers would actually want to use. Focusing on providing quality products will help you to attract more customers through your products.


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