Let’s face it – branding in today’s age is important despite some businesses lack of acknowledgement to this fact. Those who do spend time and money investing in a good branding strategy for their business, tend to face success and enjoy a higher brand recall along with increased customer engagement. But then again, there are those who do not tend to give as much importance to branding, or rather they have certain misconceptions with regards to branding due to some myths that are associated with it. What are they and do they hold some degree of truth in it? Well, that’s where we come in! Check out the common myths surrounding branding and the truth behind them.