Often times, we tend to think of the internet as a global market place when in reality, it is just as important for local markets. The key here is to build a strong SEO strategy that will help in maintaining and building the three most important and main components that all local businesses are concerned about: Reputation, Rankings and Revenue. But how do you develop a strategy that will help to build these components? The following are the key points that you should look into when developing a SEO strategy for your business.
Have you noticed that when you search for a company, their location shows up on the top with a map for directions? That’s what you need to do for your business – establishing your business as a local according to the Google guidelines because it accomplishes two things: it assures the person that your business is not a scam and is actually an accomplished business as well as increasing ranking of the page thereby increasing revenue.
A website that is user-friendly and works perfectly across all devices goes a long way to improve the rankings of a website. A website which is optimized is easy to navigate, updated regularly and has a prominent call to action along with clear information. Developing a user friendly website shows your dedication to building an online presence for your business which in turn, builds your reputation. Not only that, a website that is user-friendly goes a long way to increase revenue due to increase in conversion rates building a higher ranking for the business.
Building a website and ensuring that it’s updated does not mean that you are good to go. You need to make sure that wherever your business has been referenced online, it lists the correct information such as the address, phone number and website URL. A correctly listed business helps to build the credibility and status of the business which protects you reputation amongst your customers. It also signifies the validity thereby increasing rankings which results in more awareness, thereby increasing revenue.
Reviews are actually a great way to increase and build your business reputation and credibility. Satisfied customers are a direct link to higher revenues. The more number of times a business is mentioned online, the greater results you would see in the rankings.
Social media has emerged as a giant in building connections and converting customers. Therefore, it is important to understand the way each social media platform works, its culture and how it could help to improve your online presence amongst your audience. Not only do social media posts help to improve the rankings and increase revenues, but it’s also a game changer when it comes to establishing a positive reputation for your business through regular interactions with customers.