Animals have always been intriguing to humans, which is why they are highly regarded in some cultures. Over the years, we have seen many companies use animals in their logos. Some have not worked while a few have gone on to become icons in their own right. With that said, let’s take a look at some of the most popular animal logos and how they have evolved over the years.
One of the biggest and well-known brands in the world, Nestle has used a bird tending to its newborns. The logo is a modernized version of the original logo (although the original one was similar)and is an apt representation of the outlook of the brand.
Taking a look at the social media giant, Twitter took communicating at a next level. Their logo – a simple silhouette of a mountain blue bird. The logo is a reminder to the designers that you don’t really need a complex design for logo, a simple logo can make a difference as well.
Who doesn’t recognize this legendary logo? The Ferrari logo – prancing stallion with a yellow background – was actually suggested by Paulina Barraca as a good luck charm to Enzo Ferrari and since then, the logo remains unchanged. A fast and ferocious stallion to represent this brand perfectly.
Known for its class and style, Jaguar is one of the most sought-after British car manufacturers in the world. The logo, a pouncing jaguar that was introduced in 1945, was a conscious design decision to reflect the fundamental values of the manufacturer being power, grace and ambition.
Since we are on the subject of animals and logos, how could we NOT mention Animal Planet? The iconic logo featuring an elephant won over millions and was featured on the program for 12 years from 1996-2008. The logo was then replaced when the channel relaunched its branding campaign.