Technology has greatly evolved the way we communicate and interact with one another today. With time we have seen the emergence of many gadgets (3D technology for example) that have changed the way we experience things. And when it comes to experiencing something differently, we can’t forget the recent foray in to Virtual Reality.
Have you ever wondered why the front page of every newspapers, magazine, book and even blog posts contain big headlines and why company names on websites are written on big, bold and beautiful fonts? While it may seem like something that is done to make it look pretty, the main purpose of these headlines is to ensure that they catch the attention of the audience and give a preview of what to expect in that particular magazine, newspaper article, book and blog posts.
Custom designed T-shirts, it seems, are all the rage these days and proving to be one of the most popular outlets for creatives. Illustrators, graphic designers and even typographers are all experimenting with designing t-shirts; but it’s not just them that have been experimenting with this medium, rather brands are getting in on the trend as well.
Who doesn’t love stickers? With their fun and cute designs, they are a favorite for people of any age. But did you know that businesses can use these stickers or rather labels to help sell more products? Believe it or not, a simple addition of a well designed sticker/label can make all the difference when it comes to attracting a customer.
So you have print designers and then you have web designers but have you noticed how these two are often confused with one another due to their similarities? And while we cannot deny that they are somewhat similar in nature, the following are the ways in which the two are different from each other.
Branding or rather corporate branding, is an important part of any organization as it gives a personality to a brand and helps to set is apart amongst its competitors. One of the ways a company carries out its branding is through its stationery designs.
Marketing your product or service in such a way that your customers understand what it is that you are selling and convincing them on purchasing the product is important for any business to flourish. Products such as a pair of jeans or a dress can be presented to customers and can be easily marketed to them but what happens if your product or service is a bit more complex? What happens if your product or something requires a bit of explaining because of its functions or because it’s a new concept?