Category : Branding

Branding

Choice of Font Influence on Website Branding

Fonts on Branding

It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.

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Branding

Branding Myths: Are We Being Played?

branding myths

Let’s face it – branding in today’s age is important despite some businesses lack of acknowledgement to this fact. Those who do spend time and money investing in a good branding strategy for their business, tend to face success and enjoy a higher brand recall along with increased customer engagement. But then again, there are those who do not tend to give as much importance to branding, or rather they have certain misconceptions with regards to branding due to some myths that are associated with it. What are they and do they hold some degree of truth in it? Well, that’s where we come in! Check out the common myths surrounding branding and the truth behind them.

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Branding

10 Steps To Create A Brand Development Strategy

Branding Strategy

A brand with a great brand development strategy does not rely on luck and chance to get results – rather, they invest time and money into researching and gathering as much information as they can about their target audience, competitors and the overall market in which they are doing business in.

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Branding Search Engines

How SEO Could Improve Reputation, Rankings, and Revenue for a Business

SEO Reputation Rankings and Revenue

Often times, we tend to think of the internet as a global market place when in reality, it is just as important for local markets. The key here is to build a strong SEO strategy that will help in maintaining and building the three most important and main components that all local businesses are concerned about: Reputation, Rankings and Revenue. But how do you develop a strategy that will help to build these components? The following are the key points that you should look into when developing a SEO strategy for your business.

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Branding

Promoting Your Brand through Branded Merchandise

Promoting brand via merchandise

Everyone loves receiving free things but when it is a product that helps to promote and create awareness about a brand, service or a message then that is actually even better (for brands). That is why companies spend so much on branded merchandise or more commonly known as promotional products.

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