It’s pretty obvious that websites are actually one of the biggest marketing tools for a business. The number of visitors that are converted into actual customers daily speaks highly of a business and its ability to effectively reach out to their target audience through their website. But not all businesses are able to do that – and one of the biggest (and perhaps the most surprising) reasons is the choice of font that has been used on the website.
Let’s face it – branding in today’s age is important despite some businesses lack of acknowledgement to this fact. Those who do spend time and money investing in a good branding strategy for their business, tend to face success and enjoy a higher brand recall along with increased customer engagement. But then again, there are those who do not tend to give as much importance to branding, or rather they have certain misconceptions with regards to branding due to some myths that are associated with it. What are they and do they hold some degree of truth in it? Well, that’s where we come in! Check out the common myths surrounding branding and the truth behind them.
There is more to brand than just a logo. Unfortunately though, that’s what many businesses fail to realize and feel that logo and branding are interchangeable but that is far from true! See a logo is a way for your customers to recognize, identify and differentiate you from amongst your competitors but branding is more than that. To get a better idea, we need to first understand what sets a brand apart from a logo, different elements of branding and why companies need a brand.
Even though in the world of marketing today, the importance and impact of logo is still under discussion, the fact remains that it is an essential element towards creating and establishing a brand’s identity. There are so many brands around the world that have logos which are easily recognized by many people around the world, however there are a few brands that have went on to become a huge success and they owe it to their logo.
You know how at times, when we look at a certain color, it makes us feel something? Well, that’s because colors have a way of evoking a certain emotion in us which we refer to as ‘Color Psychology’. This color psychology, when used smartly, can really affect the way we look at and perceive a brand. But it’s not every brand that has managed to effectively use these colors but those who have, have ended up not only creating a memorable logo but has also ended up “owning” that specific color.
Several factors contribute towards the success of a business, whether it’s the quality of the customer support service they provide to their clients or the way they package a product. The fact is that a business is able to flourish when all these elements are combined fluidly to establish an overall identity for a brand. One such factor is the logo of a company.
A brand with a great brand development strategy does not rely on luck and chance to get results – rather, they invest time and money into researching and gathering as much information as they can about their target audience, competitors and the overall market in which they are doing business in.
Often times, we tend to think of the internet as a global market place when in reality, it is just as important for local markets. The key here is to build a strong SEO strategy that will help in maintaining and building the three most important and main components that all local businesses are concerned about: Reputation, Rankings and Revenue. But how do you develop a strategy that will help to build these components? The following are the key points that you should look into when developing a SEO strategy for your business.
We always say that a good logo can really make or break the way a consumer perceives the brand. With so many logos out there in the market it can be quite hard to keep track of them and remember them, however, we have rounded up a few logos that we believe are so creative in their design that they will instantly appeal to your creative side.
Everyone loves receiving free things but when it is a product that helps to promote and create awareness about a brand, service or a message then that is actually even better (for brands). That is why companies spend so much on branded merchandise or more commonly known as promotional products.