When some of the well-known brands change their logo, the entire world becomes curious as to how will it look like and what prompted them to change it. It either predicts the visible change in our cultural values or reflects that fierce competition has forced them to revamp their image. Changing trends could be scary for many who want to remain connected with their deep-rooted values.
Let’s look at some of the logos that have been changed and try to find out what went wrong in their makeover.
If you have decided to completely alter your logo and your intended target audiences are people who know everything about design and graphics, you should be more than ready for harsh criticism. Deviant art logo was stylishly designed but the way ‘D’ is portrayed ruined everything. Many were of the view that it was quite hard to see alphabet ‘D’ in the logo. Another crime they committed was that the design is strikingly similar to a logo of one Russian company platzkart.ru.
New logo looks like a sticker and there are two versions of it. You ought to have animation supported device to view the other version. But overall its nothing more than a distortion.
Yahoo’s designers unveiled 30 logo designs in a month and world waited anxiously as to what design they would finally adopt. The new logo failed to impress the designer’s community. Though it was not deemed that much bad, it failed to appeal in a way the old logo did.
Their new logo design gave a modern touch while kept the aspects they are famous for. Color choice is most attractive as it depicts hunger to some extent. They kept the tilted roof which has been their hallmark.
Marriott did the right thing by shortening logo design as it looks more elegant.