You know how at times, when we look at a certain color, it makes us feel something? Well, that’s because colors have a way of evoking a certain emotion in us which we refer to as ‘Color Psychology’. This color psychology, when used smartly, can really affect the way we look at and perceive a brand. But it’s not every brand that has managed to effectively use these colors but those who have, have ended up not only creating a memorable logo but has also ended up “owning” that specific color.
Technology has greatly evolved the way we communicate and interact with one another today. With time we have seen the emergence of many gadgets (3D technology for example) that have changed the way we experience things. And when it comes to experiencing something differently, we can’t forget the recent foray in to Virtual Reality.
Mobile phones today have come a long way from what they used to be. Previously their functionalities were limited and ranged from making calls, storing contacts to sending text messages. However, now mobile phones have added functionalities that have made them a necessity for us. From browsing the internet to watching videos, organizing data to transferring data and making them accessible to the concerned parties; these phones have become a lifeline for us allowing us to function efficiently throughout the day. And that has been possible through the use of mobile apps.
Several factors contribute towards the success of a business, whether it’s the quality of the customer support service they provide to their clients or the way they package a product. The fact is that a business is able to flourish when all these elements are combined fluidly to establish an overall identity for a brand. One such factor is the logo of a company.
With the increased use of mobile applications in phones, businesses are relying on them heavily to increase their customer base and creating awareness. But mobile apps only manage to work in favor of a business if it has been designed properly. A poorly designed mobile app can not only hamper the user experience but also manage to annoy them which actually creates a negative impact on the overall image of the business.
Over the past few years, we have come to realize how important the internet has become in creating awareness about a company and promoting it to its audience. Amongst the many ways that companies use to promote themselves, websites is a great way to not only reach out to the audience but also provide relevant information about the company and its services in detail.
Have you ever wondered why the front page of every newspapers, magazine, book and even blog posts contain big headlines and why company names on websites are written on big, bold and beautiful fonts? While it may seem like something that is done to make it look pretty, the main purpose of these headlines is to ensure that they catch the attention of the audience and give a preview of what to expect in that particular magazine, newspaper article, book and blog posts.
Often times, we tend to think of the internet as a global market place when in reality, it is just as important for local markets. The key here is to build a strong SEO strategy that will help in maintaining and building the three most important and main components that all local businesses are concerned about: Reputation, Rankings and Revenue. But how do you develop a strategy that will help to build these components? The following are the key points that you should look into when developing a SEO strategy for your business.
We always say that a good logo can really make or break the way a consumer perceives the brand. With so many logos out there in the market it can be quite hard to keep track of them and remember them, however, we have rounded up a few logos that we believe are so creative in their design that they will instantly appeal to your creative side.