Usually, when it comes to website designers, you would think that they have no link to SEO (Search Engine Optimization). However, having knowledge of SEO is useful because not only does SEO allows visitors to find your website with relative ease using keywords, but that designers are able to optimize their web content.
A brand with a great brand development strategy does not rely on luck and chance to get results – rather, they invest time and money into researching and gathering as much information as they can about their target audience, competitors and the overall market in which they are doing business in.
Who doesn’t love stickers? With their fun and cute designs, they are a favorite for people of any age. But did you know that businesses can use these stickers or rather labels to help sell more products? Believe it or not, a simple addition of a well designed sticker/label can make all the difference when it comes to attracting a customer.
So you have print designers and then you have web designers but have you noticed how these two are often confused with one another due to their similarities? And while we cannot deny that they are somewhat similar in nature, the following are the ways in which the two are different from each other.
Branding or rather corporate branding, is an important part of any organization as it gives a personality to a brand and helps to set is apart amongst its competitors. One of the ways a company carries out its branding is through its stationery designs.
Branding – it seems that this world is always thrown around in discussions making it seem like it’s nothing but just that – a word. But the word ‘branding’ has more depth to it than people realize, it is more than just designing a nice logo and pasting your brand’s name on a shopping bag.
A startup’s biggest challenge is to firmly establish it’s presence in the consumers mind and focuses itself on doing just that. Having said that, branding is something which every startup should focus on and despite what everyone believes, it is better to get it right the first than fixing it later.
Marketing your product or service in such a way that your customers understand what it is that you are selling and convincing them on purchasing the product is important for any business to flourish. Products such as a pair of jeans or a dress can be presented to customers and can be easily marketed to them but what happens if your product or service is a bit more complex? What happens if your product or something requires a bit of explaining because of its functions or because it’s a new concept?
Airbnb engineers have developed Lottie which is an open source tool to assist app developers add animations to native apps.
Lottie is a library for IOS, React Native and Android and renders After Effect animation in real time. “Lottie allows engineers to build richer animations without the painstaking overhead of re-writing them,” the team wrote in a blog post. “With Lottie, digging through frameworks for reference, guessing durations, manually creating Bézier curves, and re-making animations with nothing more than a GIF for reference will be a thing of the past.”